by Patti Zarling, Education Dive
“We serve as the front door to the campus,” said Jena Richter Landers, a social media specialist and 2013 graduate of UWGB. “We try to reach the students where they are, and then more serious information comes through traditional methods.” UW-Green Bay’s snaps included fun photos from around campus, usually with the school’s Phoenix mascot, and messages ranging from “Welcome to the Phoenix family” to “We can’t wait to see you in fall.” Students often replied with an excited selfie or thank you text. “More students want an interpersonal feel, as in ‘I’m talking to you, you’re talking to me,’” said Katelyn Santy, UWGB student recruitment and enrollment coordinator. “That’s incredibly difficult for a large institute to achieve. This is one way to do that.”
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from Educational Technology http://people.uis.edu/rschr1/et/?p=32317
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