by ZAHL LIMBUWALA, Information Management Online
What’s the average click-through rate of our email campaigns? How did our company website perform this month? These questions show how familiar we have become with analytics in our lives. Algorithms, sensors and smarter data analysis enable us all to monitor our health, assess personal productivity and measure professional performance. Companies such as Amazon have long been analyzing our online and offline behavior, improving our shopping experiences and better understanding their sales. In the workplace, business intelligence and analytics applications are transforming every department.
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