by Daniel Surmacz, ClickZ
AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era of marketing which both advertisers and end-users will benefit from. Our interfaces have already adapted to fit a user’s interests on a personal level, matching industry insights and behaviours with display advertising – or personalization. But deep learning algorithms will achieve even more.
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