by Karine Joly, University Business
With so much data now available, it is more challenging to choose what to present to decision-makers. In this context, benchmarking data can offer a welcomed reference frame to evaluate the overall performance of your school website. This is why new benchmarking reports, introduced in Google Analytics in September, are such a step forward for digital analytics. The three available reports let you compare the performance of your website with similar higher ed web properties.By selecting a geographic location and a range of average daily web sessions, you can access dashboards to compare your data on digital marketing channels driving traffic to your website, the location of your visitors and how they connected to your site. For a tutorial on accessing these benchmarking reports in Google Analytics, see my four-minute screencast.
http://www.universitybusiness.com/article/putting-web-analytics-data-use-higher-education
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