AI. Machine Learning. What’s the Impact on Digital Marketing Today?

by Marc Poirier, SEJ Journal

Artificial intelligence and machine learning have been highly predicted trends in marketing and SEO. But how are they changing the industry now? Read on to find out more about the influence of AI on the marketing world in this Search Engine Nerds episode. Marc Poirier, CEO and co-founder of Acquisio, joins SEJ’s Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing. Poirier also gives us a primer on how AI is affecting local search, and shares his verdict on the battle between AI and humans in search and marketing.

https://www.searchenginejournal.com/ai-machine-learning-online-marketing-podcast/199462/

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from Educational Technology http://people.uis.edu/rschr1/et/?p=28412

Why Bad Online Courses Are Still Taught in Schools

By Zoë Kirsch and Stephen Smiley, Slate

This article is part of the Big Shortcut, an eight-part series exploring the exponential rise in online learning for high school students who have failed traditional classes. An increasing number of states are getting serious about vetting the online education companies that are now responsible for instructing a growing number of their kids. This is because many of the laws regulating them are toothless—and because of an aggressive political effort to maintain that status quo.

http://www.slate.com/articles/news_and_politics/schooled/2017/05/why_online_credit_recovery_courses_are_underregulated_in_many_states.html

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from Educational Technology http://people.uis.edu/rschr1/et/?p=28404

High School gets online facilitator

by Jason Wheeler, Prescotr Valley Tribune

“By the time a spot opened up for the waiting list, 35 of those students had gone elsewhere,” he said, beginning the discussion for a new facilitator for the school’s online program. “By the opportunity for us to expand our online school at the west campus, the facilitator’s position will be needed so we do not have to provide a waiting list.” Board Member Paul Leon asked if the required second traditional lab and laptop carts was something that already acquired or would have to be purchase, he was told that during the summer, information services would move one of the main campus’ computer labs to the west high school and the purchase of the laptop carts was already on the schedule.

https://www.pvtrib.com/news/2017/may/24/high-school-gets-online-facilitator/

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from Educational Technology http://people.uis.edu/rschr1/et/?p=28392

Moodle Releases K-12 Edition of LMS

By Dian Schaffhauser, THE Journal

Moodle has introduced new fee-based packaging versions of its cloud-based learning management system intended specifically for K-12 schools. Moodle for School comes in three plans, with basic variations on the number of users licensed to access the cloud service and the amount of file upload space. Moodle is an open source learning platform with functionality that can be developed with “plug-ins.” These are used like blocks that work together to create a custom version of the application.

https://thejournal.com/articles/2016/06/02/moodle-releases-k12-edition-of-lms.aspx

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from Educational Technology http://people.uis.edu/rschr1/et/?p=16043

TechSmith Updates Snagit with GIF, Panoramic Features

By Dian Schaffhauser, THE Journal

TechSmith has updated its inexpensive screen, video and audio capture tool, Snagit. Version 13 for Windows and version 4 for Mac add personalization capabilities, a panoramic feature for capturing images that go beyond a single display, new tools in the editor and the ability to create animated GIF files. The latest releases give users the ability to configure many aspects of the utility’s functionality, including how captures are depicted and how the user toolbar is laid out. A “panoramic” feature lets the user capture an entire web page, large Excel spreadsheet or other tall or wide displays that stretch beyond what can be viewed on a single screen.

https://thejournal.com/articles/2016/06/09/techsmith-updates-snagit-with-gif-panoramic-features.aspx

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from Educational Technology http://people.uis.edu/rschr1/et/?p=16040

Ed Tech Companies Examine Impact of Digital Content in Personalized Learning

By Dian Schaffhauser, Campus Technology

An education technology accelerator is working with an ed tech company to collaborate on a project to understand how teachers and students interact with digital content and whether that personalization makes a difference on student engagement. Jefferson Education announced the deal with Fishtree, which includes a financial investment. Jefferson Ed was created by the foundation that supports the University of Virginia Curry School of Education with the intention of identifying and helping to scale promising education innovations. The accelerator provides mentoring, analysis, networking opportunities, access to financing and evaluation of products and services to companies in the education sector at the “growth” stage. Support also includes connections with researchers embarking on relevant education research projects.

https://campustechnology.com/articles/2016/06/09/ed-tech-companies-examine-impact-of-digital-content-in-personalized-learning.aspx

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from Educational Technology http://people.uis.edu/rschr1/et/?p=16037

6 Telltale Signs of Disruptive Innovation

by Rhea Kelly, CampusTechnology

In her keynote address at the CT Forum conference in April, Michelle Weise, senior research fellow at the Clayton Christensen Institute for Disruptive Innovation, offered an insightful analysis of disruptive innovation — perhaps one of the most-used and least-understood buzzwords in higher education today. Weise gave an overview of what the term means and how it has played out in higher ed and other industries, but at the core of her talk were six defining characteristics of disruptive innovations — telltale signs worth posting on the wall of every IT leader’s office

http://campustechnology.com/articles/2015/06/02/6-telltale-signs-of-disruptive-innovation.aspx

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3 Key Trends in Campus AV Technology

By Dennis Pierce, Campus Technology

In colleges and universities from coast to coast, classroom learning environments are becoming more active and collaborative. Students are contributing to discussions and presentations, and the days of the “sage on the stage” are waning. This development is having a profound effect on the deployment of audiovisual technology in education. “Classroom AV technology plays a big part in facilitating active learning environments,” said Mike Tomei, an independent audiovisual consultant who designs and installs AV systems for classrooms. Makers of AV equipment have responded in kind, developing new products that support more active and collaborative learning. Here are three key trends that illustrate this concept.

http://campustechnology.com/articles/2015/06/03/3-key-trends-in-campus-av-technology.aspx

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Ed Tech Must Embrace Stronger Student Privacy Laws

by Bradley Shear, THE Journal

During the last five years, schools have deployed new digital learning tools such as apps and cloud-based computing services that have the ability to track and store every single keystroke and activity performed on their platforms. Adoption of these technologies has raised significant questions about student privacy because vendors are storing personal student data on servers located outside of a district’s physical jurisdiction. Some vendor agreements state that student data may be processed and stored in any location around the world where the vendor or any of its agents maintains a facility. Being able to store data anywhere may offer price flexibility by enabling a provider to build its data servers in a low-cost area, but it may also enable some providers to process and archive personal student information in locations with weak student-privacy protections.

http://thejournal.com/articles/2015/05/28/ed-tech-must-embrace-stronger-student-privacy-laws.aspx

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from Educational Technology http://feedproxy.google.com/~r/uis/edtech/~3/IxEHVENOQvM/

1 in 10 Students Enrolled Exclusively in Online Courses

By David Nagel, Campus Technology

A little more than 12 percent of all American post-secondary students were enrolled exclusively in online courses or online degree programs in 2012, according to the latest figures released by the National Center for Education Statistics, with another 13 percent taking at least some courses online. On the whole, more than one-quarter — 25.8 percent — of post-secondary students took at least some courses online in fall 2012 (the latest period for which data are available). Among undergraduates, 2.6 million (14.2 percent) took just some courses online, with 2 million (11 percent) taking their courses exclusively online.

http://campustechnology.com/articles/2014/06/04/1-in-10-students-enrolled-exclusively-in-online-courses.aspx

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from Educational Technology http://feedproxy.google.com/~r/uis/edtech/~3/HSC1Oj0oQig/

10 Ways To Use Mobile Devices in the Classroom

By Katie Lepi, Edudemic

It is pretty much a given these days that students have mobile phones, tablets, and e-readers. Leveraging what your students already have and already know how to use is a smart idea – even if you aren’t implementing a full-on BYOD classroom environment. There are probably hundreds of ways, if not more, to have students use their mobile devices in the classroom in a format geared towards learning rather than for leisure. The handy infographic below takes a look at ten fairly general ways to use devices in the classroom. The general nature of some of the recommendations makes it a great starting point if this is a newer concept for you or for a particular group that you’re working.

http://www.edudemic.com/mobile-devices-in-the-classroom-2/

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from Educational Technology http://feedproxy.google.com/~r/uis/edtech/~3/dXbbilooVhk/

3 Ways to Get Faculty Up to Speed With Technology

By Dian Schaffhauser, Campus Technology

When it comes to teaching with technology, or even teaching in general, most faculty could use a little support. To provide the resources, ideas and inspiration faculty need to become better instructors, higher education institutions typically create some form of Center for Teaching and Learning (CTL), devoted to fostering teaching excellence across the board. But it’s not enough for these organizations to help individual instructors learn how to deliver their courses, engage students and manage their classrooms. These days, much of a CTL’s attention is directed to helping faculty evolve their instructional practices for a technology-laden learning environment — whether for online or hybrid courses; as part of active learning programs; or to better exploit the benefits of technical resources such as learning management systems. Here, three CTLs share best practices they’re perfecting to help faculty get up to speed with technology.

http://campustechnology.com/articles/2014/06/04/3-ways-to-get-faculty-up-to-speed-with-technology.aspx

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