by Associations Now
Online learning can encompass much more than certifications. Barry Kelly, CEO of Thought Industries, explains some of the added services associations can offer through an online learning platform. While certifications are essential components of an online learning program, associations can also consider a more comprehensive and strategic learning approach in order to drive conversion, bolster engagement and renewals, and increase member lifetime value. Think of learning experiences as engaging content. You can offer webinars, short-form courses, or presentations, as well as tips and guides on areas like new research, strategy, or technology updates. For audience development and conversion, add email capture or membership paywalls or cascade campaigns with learning content.
http://associationsnow.com/2015/12/talking-tech-leverage-online-learning/
Share on Facebook
from Educational Technology http://people.uis.edu/rschr1/et/?p=14441
No comments:
Post a Comment