by Julia Freeland, Entrepreneur
Pegged at an estimated $8 billion in 2013 by the Software & Information Industry Association, the education-technology market is reaching unprecedented heights. According to EdSurge, the ed-ech industry received more than $327 million in venture-capital investment in the second quarter of this year alone. Yet amid the boom in private investment and technology talent migrating into education, entrepreneurs don’t always know how new apps and tools will align with schools’ day-to-day needs. Technology companies would have a better chance of developing products that school systems would actually pay to use, if they had better insight into the market and knew what schools were trying to accomplish as they integrate technology, the variety of tools that schools are currently using and where schools’ demands remain unmet.
http://www.entrepreneur.com/article/235795
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